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> Of course, this is a back-and-forth. Sometimes users aren't sure of what they want.

Or your "product owner" doesn't really know the product and happens to be in a minimal-overlap timezone, and walking to the other side of the local office to ask Real-Users for feedback eventually generates a subtle reprimand about going through proper channels...

Yeah, not planning to stick around.



If I look back over my career the projects where I had direct access to knowledgeable users were always easier and probably more successful.

One of the red flags I started to notice was where the client liaison had only been working there for a couple of weeks or months.




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