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I use the following model:

    CEO is defining desirable outcomes, defines WHAT TO ACHIEVE
    Team members are defining HOW TO ACHIEVE 
CEO is a resource to the team, providing knowledge, connections and keeping project documentation up to date


Can't disagree with that. The CEO defines strategy. Anything below that level is tactical. Many have difficulty in getting those two levels to bat for the same team - which Steven Sinofsky discusses in One Strategy.




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