I was just about to comment asking whether Apple engineers actually did this. For sure this is some cool stuff, but I think it'd be a bummer to say "I work at Apple" and then in response to "oh cool, what do you work on?" say "I work on the iPhone -webpage-"
I've always been impressed with Blizzard's web pages. It's the type of style I typically don't like, but it is done really well and appropriately. I often used it as an example in my classes to show how to do very graphical websites the right way.
The saddest job at Apple is working on the tries-very-hard-to-look-and-feel-like-iOS-but-doesn’t-really-manage iPod nano OS. The website – especially these pages – is pretty exciting in comparison.