Depends on your goals. If you are starting a business and you see a company surpass the market cap of Apple, again, then you might view their business model as successful. If you are a privacy advocate then you will hate their model.
Well you said "is this any _worse_" (emphasis mine) and I could only assume you meant ethically worse. At which point the answer is kind of obvious because Google hasn't proven to be the most ethical company w.r.t. user data (and lots of other things).
