Background: GTM Strategy Engineer and growth marketing professional with experience building scalable outbound systems, lead sourcing workflows, ICP segmentation, and HubSpot lifecycle management. Built multi-channel outbound campaigns across email, LinkedIn, and cold outreach, driving a 30% increase in qualified pipeline and managing prospecting workflows across 20,000+ targeted accounts. Strong hands-on experience with campaign automation, lead enrichment, outbound messaging, pipeline reporting, and sales-aligned GTM execution.
Technologies / Tools: CRM & Automation: HubSpot, Salesforce, Marketo, Monday.com, Applicant Stream Prospecting & GTM: Clay, Apollo.io, Instantly, LinkedIn Sales Navigator Analytics & Reporting: Tableau, SEMrush, Brandwatch, campaign dashboards AI & Workflow Tools: ChatGPT, Claude, GPT workflows, Kimi AI, Clay AI enrichment Creative & Content: Loom, Canva, Adobe Creative Cloud, Final Cut Pro, iMovie
Background: GTM Strategy Engineer and growth marketing professional with experience building scalable outbound systems, lead sourcing workflows, ICP segmentation, and HubSpot lifecycle management. Built multi-channel outbound campaigns across email, LinkedIn, and cold outreach, driving a 30% increase in qualified pipeline and managing prospecting workflows across 20,000+ targeted accounts. Strong hands-on experience with campaign automation, lead enrichment, outbound messaging, pipeline reporting, and sales-aligned GTM execution.
Resume: https://7a02625d-a9cc-45b0-9c93-d0d0fa678659.filesusr.com/ug...
Portfolio: https://nayanikabalaji.wixsite.com/nayanika-balaji
LinkedIn: https://www.linkedin.com/in/nayanikabalaji/
Email: nayanikabalaji@gmail.com