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I was just wondering about that. Did they embrace it as a “signature look”? it cant be accidental, right?


It's definitely not accidental but I'm not completely sure whether or not it is simply a "tell" or watermark or an attempt to foster brand association.


It's the Stranger Things nostalgia filter. Almost all the sample pictures they had looked like they were vaguely from the 90s-00s era.




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