I'm not him, but I'm from Sweden, where even people who work in television have tweeted "I love mondays!" with a instagram photo of a torrent client window of american TV shows[1] (that won't come to Sweden for a year at least, if at all). He got reprimanded, but only by colleagues because he actually worked in media. Media piracy is completely normalized.
...It is pretty easy to normalise piracy of media that's coming entirely from a different continent. I bet the Chinese aren't losing much sleep when they download Hollywood movies either.
[1] http://www.dagensmedia.se/nyheter/tv/article3586732.ece (swedish)