This is certainly the prevailing wisdom, but I disagree actually. The tech to get in-vitro meat to a point that's just objectively more palatable, healthy, and inexpensive than traditional meat will be incredibly complex. On the order of Musk's work at Tesla, or greater.
But once it surpasses that point, no amount of bad marketing could keep it from being commercially successful.
Maybe, but this just reminds me of the whole "Pepsi vs. Coke" or "Android vs. iPhone" tests. Just because people rationally understand that synthetic meat is the same/better than traditional doesn't mean that they'll run out to buy it.
But once it surpasses that point, no amount of bad marketing could keep it from being commercially successful.