"Ruby is failing to help businesses engage customers. It is seen as inefficient and inferior to other languages."
This is pure bullshit. If your business is advertising a particular programming language in order to "engage customers", you are doing something terribly wrong (unless you're in a niche developer market). Your customer doesn't even care about the programming language your site is written in at all. All they want is business value. If the value of your software outweighs the cost, THAT is how you engage customers.
Ruby and other dynamic languages like Python and PHP will always have a place, no matter how they do or don't scale. The danger for 95% of startups is complete failure - not succeeding and not getting any traction at all, not "OMG how are we going to scale this with the hundreds of millions of pageviews we have?". A focus on rapid prototyping and productivity for a small team is exactly what most startups need, and Ruby/Rails is a great fit for that. It's not going anywhere, and it's certainly not going to die.
This is pure bullshit. If your business is advertising a particular programming language in order to "engage customers", you are doing something terribly wrong (unless you're in a niche developer market). Your customer doesn't even care about the programming language your site is written in at all. All they want is business value. If the value of your software outweighs the cost, THAT is how you engage customers.
Ruby and other dynamic languages like Python and PHP will always have a place, no matter how they do or don't scale. The danger for 95% of startups is complete failure - not succeeding and not getting any traction at all, not "OMG how are we going to scale this with the hundreds of millions of pageviews we have?". A focus on rapid prototyping and productivity for a small team is exactly what most startups need, and Ruby/Rails is a great fit for that. It's not going anywhere, and it's certainly not going to die.